Shiseido unveils the 2021 holiday collection


Shiseido Travel Store unveiled his 2021 Holiday Collection with dedicated packaging for the end of year celebrations.

The range includes items from the company’s leading skin care and makeup brands, SHISEIDO, NARS and Clé de Peau Beauté. The company says the collection “will inspire travelers to celebrate this special time of year” and the products are being rolled out to retail in Asia and the Americas.

SHISEIDO has teamed up with award-winning art director and graphic designer Koji Iyama to create bespoke packaging for the season, showcasing unique Washi tapes layered to capture the essence of the Japanese art of packaging, Tsumtsumu.

A limited edition 100 ml SHISEIDO ULTIMUNE Power Infusing Concentrate III is available with the new packaging in travel retail in Asia and America, while a festive version of the 50 ml SHISEIDO Vital Perfection Lifting and firming cream is also available in the US market.

For the end of year celebrations, Clé de Peau Beauté created a garden of splendor, inspired by modern women who challenge the status quo. The range includes products presented in packaging created by the French artist Michaël Caillous and includes The Serum, Cream and that of the brand Illuminating face enhancer. The collection is rolling out in travel retail in Asia from this month.

Ultimately, NARS created a ribbon-wrapped holiday edition with favorites such as the Unwrapped Mini Eyeshadow Palette – Dolce Vita and the Unwrapped Audacious Lipstick. Both are not commercially available in the Americas and Asia.


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