Information on Installing Okokume for Hypebeans

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Hypebeans continues to expand its artistic influence around the world with another creative partnership. This time around, Hypebeans is connecting their community with world-renowned Spanish contemporary artist Okokume at their first cafe in Hong Kong.

Known for her Lowbrow-inspired style of painting, heavily influenced by caricatures from Japanese manga and American cartoons and street culture, Okokume, also known as Laura Mas Hernandez, is launching a takeover of immersive art installations and a capsule collection in partnership with Hypebeans. Hypebeans Hong Kong will be transformed into a showcase showcasing an exclusive Okokume painting titled Will have, exclusively painted for the cafe. The artwork features Okokume’s iconic “Cosmic Girl” character, depicted with neon pink hair and a glowing aura around her. The background is illuminated representing a mixture of emotions through the vibrant colors and floral details that illustrate harmony and delicacy. Through painting, Okokume hopes audiences can experience a sense of understanding that will heal their deepest wounds.

Along with the installation, the artwork will be printed on a capsule collection of two-piece t-shirts to commemorate the collaboration. The t-shirts arrive in classic black and white colors and see the Cosmic Girl portrait take center stage as the main graphic. Okokume expresses how excited she is to collaborate with Hypebeast saying, “Collaborating with Hypebeast is an exciting way to showcase my work to a wider audience, and I wanted to express something different and fresh to mark a fresh start. The Okokume for Hypebeans collaboration was created with a more sensory concept beyond the tangible, and I hope viewers of the art installation will resonate with the positive and energetic essence that this collaboration conveys.

Diving deeper into the partnership with Hypebeast, Okokume explains the process behind his new work and his inspirations in an exclusive conversation with Hypebeast.

Hypebeast: You’re best known for the iconic Cosmic Girl and the work you showcase with Hypebeast centers around “The Aura of Cosmic Girl.” Can you talk about the representation of the pieces and the artistic intention?

Okokume: I wanted to portray the aura of Cosmic Girl’s body to create a connection between the viewer and the artwork, to show a more intimate sensibility that wraps the viewer in a positive and energetic essence.

A scene where Cosmic Girl dives into the sea of ​​her own aura, allowing us to navigate between vibrant and changing colors, bringing us closer to a more intimate space.

Your art is often dynamic and draws heavily from traditional Japanese manga art. What inspires you the most in Japanese manga?

Ever since I was very young, I’ve been surrounded by references to both manga and Japanese anime. Unlike other drawings I’ve seen, these were more striking to me because of the intensity of the totally surreal expressions, movements and worlds that made any child’s imagination fly.

Can you explain how you incorporated elements of American cartoons and street culture into your work?

It was through the underground and lowbrow movement that I felt the need to be able to adopt any form of expression to make my work known to the public.

From there, I continued to stick my drawings on the walls of the cities I visited, often joining street art collectives, some of which are still active today.

How did the collaboration with Hypebeast come about? How is your work for Hypebeans different from your other pieces?

To my surprise, Hypebeast showed interest in my work and contacted me to offer me this collaboration. All of this as we were just beginning to emerge from the global pandemic. It seemed like a very interesting opportunity to show my work and I wanted to show something different and fresh to mark a new beginning.

Unlike other works, this one was created with a more sensory concept, leaving for this project the vindictive messages and focusing on the transmission of sensations beyond the tangible.

Positivity is a major theme in your work. At a time when the world is coming back from a global pandemic, how did you find inspiration at a time like this?

Nothing has really changed because before the quarantine I spent many hours working at home. I was used to it but, over time and when the situation got worse, it was hard not to have an internal battle of mixed feelings, where several days I stood in front of the canvas and got stuck.

It was difficult to find inspiration at a time when we were deprived of total freedom, but at the same time I ended up finding the way. My work helped me get through this period and let off steam by showing all these feelings that came up.

You are one of the fastest growing contemporary artists in the world. What projects can fans expect to see in the near future?

This last year has been the one where I had the most work. Undoubtedly there are many ongoing projects that I can’t wait to show – so I can only say that I gave my best in each one and hope that some of the editions that will come out will reach many of your houses.

The Okokume for Hypebeans installation is now open to the public at Hypebeans Hong Kong until January 3, 2023. The collection is available at Hypebeans Hong Kong. Hong Kong residents can also enjoy an extended Okokume for Hypebeans food truck experience at Tong Chong Street Market in December.

Hypebeans Hong Kong
Boutique B30, B/F, LANDMARK ATRIUM
15 Queen’s Central Road
hong kong

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