GROWiT is profoundly changing India’s protected agricultural space with constant innovation


Agriculture was the foundation of civilization, and despite significant changes in humanity, agriculture remains vital. Its importance is more evident in some countries, but the reality is that agriculture is important in every country for one reason or another. Since independence, agricultural production has increased dramatically and wheat production has reached new heights following the green revolution. Despite a dramatic growth in agricultural production, the production of food grains has fluctuated from year to year, which is why many brands offer innovative solutions to add value to the agricultural sector. GROWiT is one such brand that focuses on process-driven R&D for the manufacturing and development of various products and materials that farmers need to ensure optimum quality and yield while leaving a low carbon footprint.

Being the agricultural psion of Alpha Plastomers Pvt. Ltd., a company that has been providing industry-leading products to the plastic packaging industry for over 35 years. GROWiT India has a team of experts with in-depth knowledge of polymer processing, processing technologies, performance additives and performance specifications. Also, they have access to learning from the parent company’s many successful projects across India. Consumers are valued by the brand, which ensures they receive cost-effective and creative local solutions that meet regional requirements. In other words, GROWiT India’s multidisciplinary team of experts uses agricultural science and polymer technology to develop the ideal solution to meet local demands while ensuring environmental sustainability. This gives it a clear advantage over its competitors.

After the establishment of the network, GROWiT hopes to increase the number of Growiterians to over 30,000 by the end of 2022 after establishing a network of around 100+ franchises at different taluka (sub-district) levels in several districts of Maharashtra, Gujarat, Madhya Pradesh, and Karnataka, with over 15,000 satisfied farmers and over 500 franchise stores in these four states. In order to expand the scope of our business, the brand intends to collaborate with a number of agritech projects. It also plans to open 500 franchises by the end of this fiscal year and more than 2,000 by the end of 2025. Additionally, it is in talks with investors to raise another round of funding for the help expand its national and global presence.

When asked about the company’s future plans, brand founders Saurabh Agarwal and Akshay Agarwal said, “According to research, if all horticultural crops were protected, the market share of protective agriculture in the space Indian agricultural sector would reach 6 billion dollars. . Our turnover target is 10% of this market, or approximately 0.6 billion USD. Although the agricultural sector is competitive, we have distinguished ourselves by the education of farmers and the franchise network. We are working on adding a variety of new products and services to our platform for our farming community. Likewise, we are working on several collaborations in the agritech sector to strengthen our presence in the nooks and crannies of the country.

Starting with Mulch Film, GROWiT is one of the most recognized products by farmers. The range which varies considerably from Silver Black, White Black, Red Black, Yellow Black etc. Each of them adds a distinct value to the growth of the culture. The primary function of film is to keep moisture in and weeds out. In addition, they regulate soil temperature, protect crops from pests and reduce water loss through evaporation. As a result, they may be able to improve crop quality and increase yield by up to 60%. Each color of film behaves differently, adding to the texture of the crop and allowing farmers to fetch higher market prices. Another major product is Crop Cover, which further defends crops against harmful UV rays and decreases plant stress, allowing better plant growth without UV burns. This, in turn, helps farmers produce more high-quality fruits and vegetables compared to the regular produce they are used to growing.

With its innovative agricultural products, thinking and strategy, the brand is disrupting India’s protective agricultural space. GROWiT is focused on providing farmers with high quality mulch that increases crop yield and quality by up to 40%. Additionally, all of the products it manufactures and sells to farmers are designed to help farmers save water and reduce their dependence on harmful agricultural inputs. With its advanced capabilities, GROWiT hopes to build a resilient farming community and become the go-to supplier for Indian farmers.

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