Gateway apartment proposal to turn downtown into an entertainment district

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GREENVILLE, SC (FOX Carolina) — Plans for a major development in downtown Greenville are heading into the next phase.

The proposal would revamp the area where the former Greenville Memorial Auditorium was located. This isn’t the first time an idea like this has come up for this site, but it’s part of a much bigger plan.

“We’re so full of energy and excitement on event nights and non-event nights, it’s a quieter part of town,” said Beth Paul, General Manager of Bon Secours Wellness Arena.

Coming off I-385 toward downtown, the Bon Secours Wellness Arena is the only thing that might catch your eye.

“We are honored to be the first thing you see when you walk into downtown Greenville,” Paul said.

The arena has been the basic gateway to Downtown, but that may soon change.

“I am extremely excited and looking forward to seeing what will grow on this old site,” said Paul.

The proposal calls for a 300-unit mixed-use apartment development, with restaurants, retail and commercial spaces at the bottom.

“There aren’t really tons out there to attract people, other than Bon Secours of course. So having areas there that attract foot traffic when there’s no show, I think that would be great,” said Clay Howard, general manager of Yee-Haw Brewing Co.

But it’s the same story, different year. In 2014, a similar 4-story unit called “Broadstone Gateway” was on the table. There have been several attempts to do something with this property over the years. however, none of these were successful. This proposal would not only remove empty space, but create an entertainment district at the entrance to downtown.

“The connectivity between development and the arena seems to be of great importance,” Paul said.

The idea is to make the region a district of art and entertainment.

The apartment proposal is part of the city’s plan to make the gateway to the city center more pedestrian-friendly

“Traffic is getting a bit worse, but that’s something we can definitely work around,” Howard said.

Clay Howard says more traffic just means more business.

“I’m hoping to, you know, see some new faces and maybe also get some new regulars from people who are going to live around the corner,” he said.

The plan must be reviewed by the design and review committee. They asked the developers to report more specific details about the sitemap, traffic analysis and other things. We will keep you posted as plans for this proposal develop.

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