Business News | Krisumi Corporation Partners with the International Indian Film Academy Awards (IIFA), 2022

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Gurugram (Harayana) [India]Mar 30 (ANI/NewsView): Krisumi Corporation, India’s first Indo-Japanese real estate joint venture, has partnered with the coveted International Indian Film Academy Awards, 2022 (also known as IIFA Awards).

The International Indian Film Academy Awards are a set of awards given annually by the International Indian Film Academy to honor the artistic and technical excellence of Bollywood professionals. After 2 years, the IIFA is back in force, this edition of the IIFA will be held at Yas Island, Abu Dhabi.

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Commenting on the partnership, Mohit Jain, Managing Director of Krisumi Corporation, said, “We are delighted to be part of the International Indian Film Academy Awards 2022. Over the past 21 years, the IIFA has brought Hindi cinema to a shape globally, and our maiden offering Krisumi Waterfall Residences is the preferred choice of the expat community, we believe this association with the IIFA is a remarkable step in expanding our global reach.”

Krisumi Corporation is a joint venture between India’s Krishna Group – an automotive giant and Japanese conglomerate Sumitomo Corporation. Krisumi Waterfall Residences, the flagship residential project of Krisumi Corporation illustrates the confluence of Japanese art and architecture with Indian aesthetics.

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“At Krisumi, we believe in celebrating art and artists who continue to innovate and inspire. We are thrilled and also proud to be part of IIFA 2022 which will be a global celebration of Hindi cinema and of its artists”, Vineet Nanda, Director, Sales and Marketing, Krisumi Corporation.

The IIFA Awards will take place at the Etihad Arena, part of the Yas Bay waterfront on Yas Island, Abu Dhabi, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi ) and Miral. Salman Khan and Riteish Deshmukh will host the big event.

A collaboration between Sumitomo Corporation, Japan, and Krishna Group, India, Krisumi is a convergence of Kriya, which means creation in Sanskrit, and Sumi, the Japanese word for living well.

Our endeavor is to conceptualize, design and build homes characterized by the highest standards of Japanese craftsmanship in sizes that complement today’s ever-changing lifestyle. By uniting the aesthetics of Japanese design with the warmth of Indian hospitality, at Krisumi we give shape to architectural masterpieces that are spectacular in form and highly practical in function. Driven by a 400-year legacy of excellence and trust and a commitment to deploying cutting-edge design and technology, Krisumi is where sophistication is simplified.

The IIFA is dedicated to building bridges between cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. The IIFA is the most esteemed South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories.

Alliances made through the IIFA platform offer huge advantages and gains to India and an equally important goal is to create similar advantages in the host country. The aim is to establish a system of mutual benefits for India as well as host destinations by boosting tourism, economic development, trade, culture, cross-border investment and film co-productions. The weekend and the IIFA Awards every year and travel to exciting and beautiful new destinations, taking the cinematic brotherhood to unite and celebrate the best of Indian cinema and culture, bringing Indian cinema and India to an audience wider.

For more information, please visit www.iifa.com.

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