Business Development Bank Helps Natural Plant Fiber Company Increase Online Presence | Wales


A company specializing in plant-based alternatives to plastic domestic use has requested a microcredit from the Development Bank of Wales to help develop its online presence.

ShearWater Eco is the brainchild of entrepreneur Paaristha ‘Paris’ Oomadath who has over 30 years of experience in manufacturing and designing plant fibers.

The entrepreneur launched his e-commerce site in 2020 and secured a £ 35,000 micro-loan from the Development Bank of Wales to help cover marketing costs and support the purchase of more stock and a vehicle for local deliveries.

Using natural plant fibers such as hemp, sisal, bamboo, banana, orange, aloe, rattan, jute, cacti, coconut and seaweed, the Shearwater team has created a line of Fast Turning Consumer Goods (FMCG) that are used in the home.

After visiting the Ocean Film Festival in Porthcawl in 2018, Oomadath realized that businesses and manufacturers need more responsibility and accountability to work on the government’s Green Growth Plan and Future Generations Act. Welsh. She worked hard to ensure that other companies could follow in her footsteps.

Oomadath said: “It is my ambition to see our plant-based, plastic-free and zero-waste products replace FMCG plastics in the home. The world is facing a climate crisis, which is exacerbated by our use of plastics at home. single use By using natural fibers, which would often be wasted, we can make a real difference to the future of our planet.

“The support I have received from the Business Development Bank has been invaluable in strengthening our online presence.

The investment was presented to the Development Bank through David Fisher of Business Wales.

He said: “I have been working with Paris and ShearWater Eco Ltd for nine months. Paris is a highly skilled entrepreneur who is extremely passionate about her concept – and has created a business with high growth potential as well as a first-class ecological environment. credits. “

The company has also identified the potential to build a green manufacturing plant in Wales where it aims to produce natural fiber products and create more local jobs.

The micro-loan was arranged on behalf of the Development Bank of Wales by Director of Investments Claire Vokes.

She said: “Paris has a lot of experience in the field of reusable plant fibers and has already created some very popular products. We are delighted to be able to support her and her ambitions, which are centered on the desire to create more of a sustainable and environmentally friendly way of life. “


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