azuma makoto creates ethereal floral sculptures for dior’s latest fragrance collection

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The Private Collection of Dior X Azuma Makoto

French luxury fashion house Dior collaborated with famous Japanese floral artist Azuma Makoto for the brand’s latest Private fragrance collection. Makoto was commissioned to create six floral sculptures inspired by the olfactory signatures of the collection. The resulting works serve as a poetic visual expression of ephemeral fragrances.

Perfume ‘Oud Isfahan’

images courtesy of Dior Hong Kong

visualize the history of each perfume

For his latest collaboration with Dior, Azuma Makoto (find out more here) has created six unique botanical sculptures, one for each fragrance in La Collection Privée de Dior (find out more here). These fragrances include ‘Sakura’, ‘Gris Dior’, ‘Lucky’, ‘La Colle Noire’, ‘Jasmin des Anges’ and ‘Oud Ispahan’. Through his works, the Japanese designer wanted to visualize the story of each perfume in the form of superimposed flowers. The life cycle of the sculptures was captured in videos and photos by longtime Makoto collaborator Shunsuke Shiinoki (read more here).

The ‘Sakura’ fragrance is inspired by when cherry trees bloom in spring. Therefore, Makoto chose to create a light and subtle composition of cherry blossoms and other pink flowers, symbolizing Japan’s strong but understated sense of beauty. ‘Jasmine des Anges’ inspired him to create a bouquet of honey-hued flowers, while the unisex fragrance ‘La Colle Noir’ with a heavy floral heart was recreated through an arrangement of blooming roses.

azuma makoto creates ethereal floral sculptures for dior's latest fragrance collection
Perfume ‘Grey Dior’

azuma makoto creates ethereal floral sculptures for dior's latest fragrance collection
Perfume “Sakura”

azuma makoto creates ethereal floral sculptures for dior's latest fragrance collection
Perfume ‘Jasmine of the Angels’

azuma makoto creates ethereal floral sculptures for dior's latest fragrance collection
‘Lucky’ perfume

azuma makoto creates ethereal floral sculptures for dior's latest fragrance collection
Perfume ‘La Colle Noire’

project info:

Name: The Private Collection
Mark: Dior
artist: Azuma Makoto

myrto katsikopoulou I conceive

April 05, 2022

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