The Falcons will be one of the first NFL franchises to have a naming rights partner for the new digital production facility before construction is complete. Ticketmaster, an established and innovative brand dedicated to leveraging technology to evolve the fan experience, a value shared with AMBSE, while aiming to get closer to game day, this new facility will allow the Falcons to bring all facets of the game to fans at a high level.
“Ticketmaster was an obvious choice to be our partner in the new digital facility,” said Tim Zulawski, chief revenue officer, AMBSE. “There is no off-season in the sports and entertainment industry. Falcons fans and partners are engaged with the team year-round, and this facility will now allow the Falcons to nurture that desire for both. public.”
The new facility will include multiple studios, individual control rooms, a podcast studio, editing bays, audio booth, interview room and workstations. The main studio space will be a multipurpose space that will allow for traditional TV studio analysis by Falcons insiders, cinematic storytelling for longer digital features, touch screens for game analysis, multiple cameras broadcast, the flexibility for seated anchor interviews or a couch setting for conversational interviews. The podcast studio will have a space for multi-camera productions where podcasts and other productions in the studio spaces can perform simultaneously without interruption. A second studio space will be used for photo shoots and additional video needs.